promotional mix


promotional mix
An organization's total promotional effort, including personal selling, advertising, publicity, public relations, and sales promotion The promotional mix attempts to attain integrated marketing communications

Big dictionary of business and management. 2014.

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  • Promotional mix — Not to be confused with Marketing mix. There are seven main aspects of a promotional mix.[1] These are: Advertising Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television,… …   Wikipedia

  • promotional mix — /prəˌməυʃ(ə)n(ə)l mɪks/ noun the combination of all the elements that make up a company’s promotion ● Our promotional mix consists of an extended TV and radio advertising campaign. ● The exact promotional mix will depend on the costs of the… …   Marketing dictionary in english

  • Promotional recording — A promotional recording, or promo (recently known as a radio single), is a recording issued on vinyl, CD, cassette tape, VHS, or DVD and distributed free in order to promote a commercial recording. Promos are usually sent out to music radio and… …   Wikipedia

  • Radio 1 Anti-Nazi Mix — Infobox Album | Name = Radio 1 Anti Nazi Mix Type = compilation Artist = The Chemical Brothers Released = May 1997 Recorded = Genre = Electronica, Breaks Length = 57:28 Label = Virgin Records Freestyle Dust Producer = Tom Rowlands, Ed Simons Last …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

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  • Tom Mix — Infobox actor bgcolour = silver name = Tom Mix imagesize = caption = Tom Mix, 1925 birthname = Thomas Hezikiah Mix birthdate = birth date|1880|1|6|mf=y location = Mix Run, Pennsylvania deathdate = death date and age|1940|10|12|1880|1|6|mf=y… …   Wikipedia

  • Blood on the Dance Floor: HIStory in the Mix — Remix album / Studio album by …   Wikipedia